Don't waste your money on advertising - Advertising that SELLS
Learn the 'tricks of the trade' from someone with 36 years continuous experience in marketing and advertising. With a CIM diploma in Communications, Advertising and Marketing, David will show you how to produce cost effective advertising that really works.
New dates coming soon: Sheffield / Doncaster / East Midlands
Or book your own tailored course - delivered on your premises
Over the past 10 years, there has been a major change in the way your potential customers are exposed to your advertising messages. They are no longer all reading the same newspaper or watching the same TV programme. Mass advertising has given way to niche advertising and that’s what this workshop is all about.
Selecting the ‘right’ media is fundamental to your advertising success. People are spending less time watching TV or reading newspapers and magazines but are spending more time going to the cinema, listening to the radio or for over 70% of the UK population – surfing the internet.
In 2010 Internet advertising (£16.b) overtook magazine advertising (£12.6b) and in many sectors, on line advertising has already surpassed print media and in some cases even TV advertising – despite ITV recently declaring a return to profit. On line advertising – such as Google adwords still only accounts for a small percentage of advertising spend but the big difference is the measurability of on line advertising.
Mark Twain said ‘the spider looks for a merchant who does not advertise so he can spin his web across his door and lead a life of undisturbed peace' In this workshop you will learn the secrets of the trade from someone who has worked in the Industry for over 30 years. Join us at our next workshop and you will discover how to create winning advertisements that achieve your objectives without having to pay ‘through the nose’ using skills and equipment you already have.
This highly informative and entertaining seminar will encourage you to analyse each component of your advertising campaign based on the fact that your number one reason for advertising is to SELL.
Creating brand awareness may be part of your advertising strategy – but should not be the primary objective. We spend time considering the global impact on your brand or name. (we also introduce you to a number of current global brands that would most definitely not work in the UK as well as showing you how even the government can get it hopelessly wrong when it comes to choosing a domain name)
is it legal to hand out leaflets - click here to find out
In just ONE DAY you will discover:
• When to advertise – and when you would be better saving your money.
• How to advertise – discover a myriad of proven techniques that will help you achieve more sales
• How to plan your advertising campaign – based on the TIR principle
• How to reach your target audience – effectively. The right media at the right time.
• How to produce winning layouts using an 11 point plan
• How to get the most from your limited budget – maximum impact for minimum outlay – 20 budget boosting tips
• The advantages / disadvantages of Internet advertising – an introduction to pay per click advertising
• A format for evaluating success and reviewing your campaign.
This interactive seminar - with no embarrassing role play - will ensure you:
• Know how to select the most appropriate media to achieve your objectives
• Can produce a winning advertisement that will sell (just about) anything
• Are able to allocate cost effective budgets to your advertising campaign
Led by David Watkins from Pink Elephant Training, he brings with him over 36 years continual commercial experience in sales and marketing to deliver a workshop that is both lively and full of practical applications. No stuffy text book stuff here. This is not an academic course and is not a 'one size fits all' theatre style seminar.
It is a desk based workshop fully supported with a 65 page printed resource manual full of even more hints, tips and applications.
It is a well proven workshop - having been delivered to many hundreds of delegates since 1986. It is also constantly updated to reflect the on going changes in marketing.
Here are a few comments from those who attended the last one (also check out our gallery photographs)
'Lots of information I can put to good use straight away'
'Excellent, fun and above all relevant'
'This seminar will save me hundreds of pounds this year'
David has an in depth knowledge of what works and what doesn't. He has over 35 years experience from all sides. The media, the client, the agency. He has worked on behalf of a number of household names and for the past 24 years has helped hundreds of smaller and medium sized businesses achieve more from their advertising budget.
He is a qualified marketing practioner and accredited business coach. This means your workshop is crafted by someone who spends all his professional time producing and delivering inspiring workshops and seminars - full time.
The TOTAL investment to discover how to achieve more from your advertsing is just £195 (No VAT) for the full day (with discounts for 2 or more) and INCLUDES:
* Strictly limited numbers to ensure personal tuition and support
* 65+pages PRINTED Resource manual - FULL of hints, tips and information
* FREE after – course support for as long as required. Not only do we give you a printed resource manual to take home but we let you take the course tutor home after the course. Phone or e-mail him with any queries – no extra charge for this valuable service
* Attendance certificate for framing and as evidence for personal CPD
Also available as HALF DAY workshop.
Please note, the all inclusive fee includes welcome coffee on arrival, two mid session break refreshments, light buffet lunch, all printed material and after - course helpline for as long as required (no time limit)
To book and pay for your place(s) on line - click below
To confirm your details, request further information or pay by different method- click here
To phone our bookings line - (0114) 288 5951
